BRAZILIAN AGENCY SOKO DEBUTS NEW IMPACT UNIT AND SIGN A PLEDGE WITH  UN WOMEN’S INITIATIVE UNSTEREOTYPE ALLIANCE

BRAZILIAN AGENCY SOKO DEBUTS NEW IMPACT UNIT AND SIGN A PLEDGE WITH  UN WOMEN’S INITIATIVE UNSTEREOTYPE ALLIANCE

Dubbed ‘Walk,’ SOKO’S New Unit Intends to Change The Narrative On How Brands’ Marketing Messages Can Promote Social Impact SOKO, the Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil […]

Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

The initiative brings messages in several foreign languages to the streets, aiming to combat the objectification of the female body by visitors According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand […]

SOKO Promotes Four, Names New co-CEO

SOKO Promotes Four, Names New co-CEO

Consolidating their strategic and innovative performance in the market, the São Paulo-based agency presents a new structure with integrated leadership. SOKO, a Brazilian communication agency focused on creativity, diversity and culture, has announced changes in their leadership, consolidating its strategic performance in the market. With the new structure they fortify their vision of channels based […]

Brazilian brand Amaro creates first DNA-inspired fashion collection

In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women

Brazilian brand Amaro creates first DNA-inspired fashion collection

AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr, the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction.  With the motto “What legacy […]