South African Tourism has launched its latest out of home advertising campaign across four major cities in the UK to inspire consumers to book the holiday of a lifetime to South Africa. In partnership with KLM Royal Dutch Airlines, more than 100 taxis, emblazoned with striking imagery of South Africa’s iconic wildlife, will be driving […]
South African Tourism has appointed Ginger Juice as its UK social media agency for the next three years following a competitive tender process. The award-winning social media agency, which specialises in B2C marketing services to travel, tourism and hospitality brands, will provide strategic social media and digital support to raise awareness of South Africa in […]
South African Tourism has unveiled a bold new brand direction with the launch of its new short film. The 10-minute film places the people of South Africa and the country’s many varied cultures at the heart of the story. The film, which has a highly cinematic and stylised treatment, utilises the tradition of South African heritage […]