Specsavers today unveils phase two of its Lost & Found campaign to highlight its specialist audiology services. This time, the campaign focuses on the simple joy of rediscovering ordinary sounds again. The integrated campaign – ‘The joy of ordinary sounds’ – was created by Specsavers Creative and runs from 15th September – 31st October. It includes a TV, […]
Specsavers today unveils a new extended TV advert as part of its Kiss Clash campaign, that will run during Love Island commercial breaks from 3 July – 13 August. Based on the creative ‘Don’t let glasses get in the way of kissing’, the refreshed campaign follows the success of its inaugural Kiss Clash campaign, which […]
Specsavers launches the second phase of its sponsorship deal with Channel 4’s Countdown, shining a light on its home visits service. The new idents follow the success of its Audiology idents, which launched in January as the first phase of the two-year sponsorship deal, brokered by Manning Gottleib OMG. The new idents will run for […]
Specsavers announces the appointment of Sid Tomkins as Head of Design for The Agency. Having worked as a consultant for Specsavers since July 2022, Tomkins will be responsible for the Design output of the in-house Agency. Prior to joining Specsavers, Tomkins spent 20 years building and managing design departments and studios for agencies including BBH […]
The award-winning campaign, which has captivated the brand’s audiences in major global markets for over twenty years, brings Canadians in on the inside joke with TV ads, out-of-home, radio, digital and transit ads. Specsavers debuts its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in Canada on April 24, 2023, in a new integrated multi-channel campaign. […]
Your Care is our Business campaign brings warmth, humour and a twist to show there’s more to Specsavers than just glasses A national campaign is launching by Specsavers this weekend to shine a light on the local experts who own and run individual stores – providing the best level of care to their communities. In typical Specsavers’ style, Your […]
First major campaign from Specsavers to highlight contact lenses with a free trial Specsavers today launches its first major campaign around its contact lens offering with a playful look at the challenges of kissing for glasses wearers. The campaign – Kiss Clash – focuses on the creative ‘Don’t let specs get in the way […]
Today Specsavers announces its sponsorship of Channel 4’s popular quiz show Countdown to raise awareness of its expertise in audiology and through its home visits service. The two-year sponsorship, negotiated and bought by MG OMD, starts on 3 February and comes 17 years after the business first sponsored the show. The Countdown sponsorship will […]
• Hollins takes over UK & ROI regional accountability for marketing• Marketing team will report to Hollins mirroring the structure in other global markets Specsavers today announces the appointment of Neil Hollins as UK Board Trading Director, who will have accountability for the UK marketing operations, mirroring the regional structure in other global markets. Hollins […]
Lost and Found campaign highlights everyday hearing loss scenarios through press, out of home and digital executions
A new campaign from The Agency at Specsavers aims to challenge the misconceptions that hearing aids are just for the deaf, by highlighting everyday hearing loss scenarios that everyone can relate to. In unmistakably Specsavers tone of voice, Lost and Found draws on insight that hearing is as individual as vision, entertainingly informing consumers that […]