Specsavers teams up with Harry Redknapp to breathe new life into a struggling grassroots football club as part of its earned-first consumer campaign, Specsavers’ Best Worst Team. The high street optical and audiology brand – known for its award-winning reactive social media strategy in the football space – brings back its Best Worst Team campaign […]
Specsavers has bolstered its senior team with two significant hires across marketing: Lisa Lomax who joins as Marketing Director, UK Optics, and Philippa Middleton, who joins as Director of Growth Opportunities. As Marketing Director UK, ROI & Spain, Lisa will lead the strategy and field marketing teams across optics and domiciliary, working cross functionally with […]
Media account renewal reflects Specsavers’ commitment to the IPA & ISBA Pitch Positive Pledge Specsavers has renewed its media contract with Manning Gottlieb OMD and OMD Ireland without conducting a competitive pitch, building on its 11-year relationship with the Omnicom agencies. The process, a pioneering move that reflects its commitment to the IPA & ISBA […]
Specsavers announces the appointment of Agi Varanyi as Head of Creative Business Partnership for its in-house agency Specsavers Creative. Agi will be responsible for nurturing the partnership with the Marketing teams across the business, a partnership which yields consistently great work. Formerly Managing Partner at Grey London, Agi brings over 20 plus years’ comms agency […]
Rick re-records iconic hit single ‘Never Gonna Give You Up’ to highlight how everyone’s hearing is different Specsavers today unveils a new, integrated marketing campaign fronted by music legend, Rick Astley, to get the nation talking and thinking differently about their hearing. To kick-start that national conversation, Rick has re-recorded his iconic 80s hit single […]
Specsavers’ award-winning in-house creative agency is rebranding from Specsavers The Agency to Specsavers Creative. Since the business launched in 1984, Specsavers has been pioneering in its strategy to build its creative expertise in-house rather than outsource it to an external creative agency. At the time, it was a bold move, but the results speak for […]
Specsavers today unveils phase two of its Lost & Found campaign to highlight its specialist audiology services. This time, the campaign focuses on the simple joy of rediscovering ordinary sounds again. The integrated campaign – ‘The joy of ordinary sounds’ – was created by Specsavers Creative and runs from 15th September – 31st October. It includes a TV, […]
Specsavers today unveils a new extended TV advert as part of its Kiss Clash campaign, that will run during Love Island commercial breaks from 3 July – 13 August. Based on the creative ‘Don’t let glasses get in the way of kissing’, the refreshed campaign follows the success of its inaugural Kiss Clash campaign, which […]
Specsavers launches the second phase of its sponsorship deal with Channel 4’s Countdown, shining a light on its home visits service. The new idents follow the success of its Audiology idents, which launched in January as the first phase of the two-year sponsorship deal, brokered by Manning Gottleib OMG. The new idents will run for […]
Specsavers announces the appointment of Sid Tomkins as Head of Design for The Agency. Having worked as a consultant for Specsavers since July 2022, Tomkins will be responsible for the Design output of the in-house Agency. Prior to joining Specsavers, Tomkins spent 20 years building and managing design departments and studios for agencies including BBH […]