Global CMO leaves Specsavers to return to the UK

Global CMO leaves Specsavers to return to the UK

SPECSAVERS Global Chief Marketing Officer, Katherine Whitton is to leave the company in April.  After three successful years steering the brand across the ten markets the business operates in, Whitton said that she is leaving with a very heavy heart but that the time was right for her and her partner to return to the […]

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]

John Cleese Bashes His Fawlty Car in Latest Specsavers Spot

John Cleese Bashes His Fawlty Car in Latest Specsavers Spot

Specsavers in-house creative team has kick-started 2016 with a new high profile TV-led campaign featuring the inimitable actor and comedian John Cleese. Reprising his iconic role as the irascible Basil Fawlty, the TV commercial sees John Cleese recreate one of Fawlty Towers’ most famous scenes. The comic legend gets into an argument with his car’s […]