The award-winning campaign, which has captivated the brand’s audiences in major global markets for over twenty years, brings Canadians in on the inside joke with TV ads, out-of-home, radio, digital and transit ads. Specsavers debuts its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in Canada on April 24, 2023, in a new integrated multi-channel campaign. […]
Your Care is our Business campaign brings warmth, humour and a twist to show there’s more to Specsavers than just glasses A national campaign is launching by Specsavers this weekend to shine a light on the local experts who own and run individual stores – providing the best level of care to their communities. In typical Specsavers’ style, Your […]
First major campaign from Specsavers to highlight contact lenses with a free trial Specsavers today launches its first major campaign around its contact lens offering with a playful look at the challenges of kissing for glasses wearers. The campaign – Kiss Clash – focuses on the creative ‘Don’t let specs get in the way […]
Today Specsavers announces its sponsorship of Channel 4’s popular quiz show Countdown to raise awareness of its expertise in audiology and through its home visits service. The two-year sponsorship, negotiated and bought by MG OMD, starts on 3 February and comes 17 years after the business first sponsored the show. The Countdown sponsorship will […]
• Hollins takes over UK & ROI regional accountability for marketing• Marketing team will report to Hollins mirroring the structure in other global markets Specsavers today announces the appointment of Neil Hollins as UK Board Trading Director, who will have accountability for the UK marketing operations, mirroring the regional structure in other global markets. Hollins […]
Lost and Found campaign highlights everyday hearing loss scenarios through press, out of home and digital executions
A new campaign from The Agency at Specsavers aims to challenge the misconceptions that hearing aids are just for the deaf, by highlighting everyday hearing loss scenarios that everyone can relate to. In unmistakably Specsavers tone of voice, Lost and Found draws on insight that hearing is as individual as vision, entertainingly informing consumers that […]
Next phase of ‘Should’ve 2:0’ campaign offers a playful take on Specsavers’ iconic tagline
SPECSAVERS UNVEILS INTEGRATED CREATIVE CAMPAIGN ‘I DON’T GO…’ TO HIGHLIGHT ITS HOME VISITS SERVICE
Specsavers today announces the appointment of Danny Bush as integrated production team lead, The Agency. Prior to Specsavers Bush held senior creative operations roles across the UK’s most recognised agencies including The & Partnership, Mother, Engine and VCCP. Bush will lead a team of 10 and will be responsible for the seamless production of quality creative […]
An estimated 400,000 people are untreated for moderate to severe hearing loss in The Netherlands. On average, people take three to seven years to take action. The impact of untreated hearing impairments can be enormous to their quality of life, leading to fatigue, loneliness and depression. Specsavers Hearcare commercial ‘For an enriched life’ (30”) from BSUR […]
SPECSAVERS Global Chief Marketing Officer, Katherine Whitton is to leave the company in April. After three successful years steering the brand across the ten markets the business operates in, Whitton said that she is leaving with a very heavy heart but that the time was right for her and her partner to return to the […]