Recipe launches C.A.R.E for a Heart campaign for St John Ambulance

Recipe launches C.A.R.E for a Heart campaign for St John Ambulance

Independent creative agency Recipe has worked with St John Ambulance to create online video content for the first aid charity’s latest awareness campaign. Based around the acronym ‘C.A.R.E.’ [Closest defibrillator. Arrest? Resuscitate. Early defibrillation.], Recipe has created four simple animated videos that inform how you can care for a loved one’s heart in the event […]

London cabbies to become Capital’s new life-savers

London cabbies to become Capital’s new life-savers

Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]