Maserati use Sky AdSmart to launch their first UK TV ad campaign for Levante SUV

By on    Advertising, Latest, Marketing  

Maserati use Sky AdSmart to launch their first UK TV ad campaign for Levante SUV

 Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]

Starcom appoints Amy Kean as Head of Strategic Innovation

By on    Agency, Latest, People  

Starcom appoints Amy Kean as Head of Strategic Innovation

Amy Kean has been appointed as Head of Strategic Innovation, Starcom Global Clients. Amy will report into Jodie Stranger, UK Group Chief Executive and President of Global Network Clients, EMEA. She is responsible for delivering greater strategic direction to the innovation programmes for Starcom’s clients across the globe. She will also work with the agency’s […]

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