Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]

T.rex shocks Londoners to promote the new Jeep Wrangler and Jurassic World: Fallen Kingdom Blu-ray and DVD

T.rex shocks Londoners to promote the new Jeep Wrangler and Jurassic World: Fallen Kingdom Blu-ray and DVD

On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]

eight&four scoops Starcom’s Associate Director Lucy Walker

eight&four scoops Starcom’s Associate Director Lucy Walker

Social and creative agency eight&four announces the appointment of Lucy Walker as its first Audience Director. Joining from Starcom, where she headed up the Samsung UK Social activation team and established new partnerships for Samsung UK with the likes of Mashable, Hearst Publishing, Snapchat and Love Island, Walker will be responsible for overseeing the delivery […]

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]

Starcom appoints Louise Peacocke as Managing Partner

Starcom appoints Louise Peacocke as Managing Partner

Starcom announces the appointment of Louise Peacocke as Managing Partner. Reporting to Hamid Habib, Starcom’s UK Managing Director, Peacocke will be a key member of the leadership team, where she will be responsible for delivering best-in-class products for the agency, leading senior relationships with top-tier clients and driving overall business growth for clients. Peacocke’s digital […]

Fiat launches large-scale cinema sponsorship and first-ever foyer activation

Fiat launches large-scale cinema sponsorship and first-ever foyer activation

Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]

Maserati use Sky AdSmart to launch their first UK TV ad campaign for Levante SUV

Maserati use Sky AdSmart to launch their first UK TV ad campaign for Levante SUV

 Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]

Starcom appoints Amy Kean as Head of Strategic Innovation

Starcom appoints Amy Kean as Head of Strategic Innovation

Amy Kean has been appointed as Head of Strategic Innovation, Starcom Global Clients. Amy will report into Jodie Stranger, UK Group Chief Executive and President of Global Network Clients, EMEA. She is responsible for delivering greater strategic direction to the innovation programmes for Starcom’s clients across the globe. She will also work with the agency’s […]