Saga insurance has launched its first integrated advertising campaign in eight years to promote its new three-year fixed price car and home insurance. The campaign, created by VCCP with media planned by Starcom, celebrates Saga’s customers. The two TV spots feature observed conversations about Saga customers pursuing their long-held passions to demonstrate that ‘Time Shouldn’t […]
McDonald’s, has appointed Starcom, a Publicis Groupe agency, as its media partner in the market. The review for media planning and buying services took place between October and December 2018. In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years. Vladimir Tkachev, […]
Starcom, the human experience agency, announced the promotion of Jodie Stranger to Global Chief Client Officer, with immediate effect. She will report directly to John Sheehy, Starcom’s Global Brand President, and continue to sit in the UK. In her new role, Stranger will be responsible for the commercial growth of Starcom’s global clients including FCA, […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]
Havas Group Media has announced the appointment of Marek Wrobel to the newly-created role of Head of Media Futures, as it seeks to further strengthen its innovation offering for clients. Wrobel joins from Starcom, where he was Digital Brand and Innovation Director. He was previously a key member of Publicis Media’s Futures team, responsible for […]
On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]
Social and creative agency eight&four announces the appointment of Lucy Walker as its first Audience Director. Joining from Starcom, where she headed up the Samsung UK Social activation team and established new partnerships for Samsung UK with the likes of Mashable, Hearst Publishing, Snapchat and Love Island, Walker will be responsible for overseeing the delivery […]
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]
Starcom announces the appointment of Louise Peacocke as Managing Partner. Reporting to Hamid Habib, Starcom’s UK Managing Director, Peacocke will be a key member of the leadership team, where she will be responsible for delivering best-in-class products for the agency, leading senior relationships with top-tier clients and driving overall business growth for clients. Peacocke’s digital […]
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]