STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

<strong>STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH</strong>

Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]