Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect […]

Ragged Edge gives smart supplement brand Heights a brain-stretching identity

Ragged Edge gives smart supplement brand Heights a brain-stretching identity

Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media, part of the global social media and ecommerce business, Social Chain, today announces the appointment of Adam Middleton as a Strategy Director, with experience from LADbible Group and Zenith Media, Tom Whitlow as Head of Podcasting from Global Radio and Richard White as Head of Gaming from Hill+Knowlton Strategies. The flood of […]

Cloetta chooses PHD as its European media agency

Cloetta chooses PHD as its European media agency

PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. PHD has been appointed European media agency for all of Cloetta’s brands following a pitch that took place during the fall. The pitch has been operated from Cloetta’s head office […]

LTA runs agency roster review

LTA runs agency roster review

The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]

MarComm’s Star Parade: Meet Uttara Masting

MarComm’s Star Parade: Meet Uttara Masting

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Uttara Masting is star who has been shining for nearly two decades now. She is an experienced branding specialist with a proven track record in developing and growing global brands for blue-chip corporates […]

Wunderman Thompson Appoints Neil Dawson as Global Chief Strategy Officer

Wunderman Thompson Appoints Neil Dawson as Global Chief Strategy Officer

Wunderman Thompson, a WPP company announced today that it has appointed Neil Dawson, Global Chief Strategy Officer. Neil will report to Global CEO, Mel Edwards and will be based in London. As Global Chief Strategy Officer, Neil will be the driving force for the strategic leadership of the network going forward. Prior to this role, […]

Ogilvy UK Builds Out Strategy Leadership with New Hires 
Sarah Blackman and Kate Wheaton

Ogilvy UK Builds Out Strategy Leadership with New Hires 
Sarah Blackman and Kate Wheaton

Ogilvy UK announced two new strategy heads join the business, bolstering strategic leadership and bringing added depth in data, insights and innovation to the agency and its clients. Sarah Blackman, Head of Strategic Innovation and Kate Wheaton, Head of Customer Engagement Strategy will both join Gen Kobayashi, Head of Strategy, Communications, to lead an experienced […]

Think Jam bolsters strategy and insight division with new Head of Insight

Think Jam bolsters strategy and insight division with new Head of Insight

Leading entertainment marketing agency Think Jam has announced today it has hired Louise Engelbertsen as its new Head of Insights as part of its ambitious growth strategy. She joins the agency from WPP-owned The Social Partners. In a move that will augment Think Jam’s offering, Engelbertsen’s remit is to transform the agency’s insight and strategy […]

Omnia Retail’s report finds worrying discrepancies in retailer price strategies

Omnia Retail’s report finds worrying discrepancies in retailer price strategies

A new report has revealed concerning discrepancies with regards to pricing strategies in UK retail. Figures showed that, despite more than a third of retailers (34%) saying they know they should change their prices regularly, only 15% do so frequently. The report, published by pricing and automation specialist, Omnia Retail, looked at pricing practices at 150 UK retail […]

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