Air France’s low-cost alternative Joon has collapsed due to lack of interest from its target market: millennials. Active for just over a year, Joon has been integrated into its parent company amid concerns it wasn’t viable for the long-term. Joon’s collapse comes in the wake of UK airline Flybe being absorbed by Connect Airways Group […]
Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Creative branding and communications agency Our Design Agency (ODA) reveals strategy, identity and design for digitally enabled building supplies start-up BUILT/. Challenger brand BUILT/ is shaking up the building supplies sector by creating an offering that appeals to builders who want an efficient and digital service at their fingertips. ODA’s challenge was to design […]
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will be responsible for driving synergy between Mindshare’s strategy and creative teams to help boost the agency’s aim to deliver new innovations for clients. He will also […]
TRIBE, the self-serve marketplace connecting brands with micro-influencers, has appointed Nick Randall as Chief Revenue Officer with responsibility to create and implement a global sales and marketing strategy. Since launching in the UK eight months ago, TRIBE has already undertaken over 1,000 influencer campaigns working with brands such as After eight, Blackberry, Domino’s, LEGO, Quorn, […]
Award-winning agency, Tribal Worldwide London, announces the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes […]
Havas Luxhub, the premium lifestyle specialist within Havas Group, today announces the appointment of Livia Stefanini as head of its UK operation. Livia, who has a strong background in creative agencies and with premium luxury brands, joined Havas Luxhub in 2016 as its Global Strategy Director following recent stints at St Luke’s London and VCCP […]
Infinity Nation, the online retail growth consultancy, has secured the online account for established homeware brand, Lombok. The win comes alongside two others as Infinity Nation announces it will also be working with fashion brand moloh and wedding gifting service, Prezola. An expert in all aspects of online retail, Infinity Nation will develop and implement an online growth campaign […]
B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]