TRIBE, the self-serve marketplace connecting brands with micro-influencers, has appointed Nick Randall as Chief Revenue Officer with responsibility to create and implement a global sales and marketing strategy. Since launching in the UK eight months ago, TRIBE has already undertaken over 1,000 influencer campaigns working with brands such as After eight, Blackberry, Domino’s, LEGO, Quorn, […]
Award-winning agency, Tribal Worldwide London, announces the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes […]
Havas Luxhub, the premium lifestyle specialist within Havas Group, today announces the appointment of Livia Stefanini as head of its UK operation. Livia, who has a strong background in creative agencies and with premium luxury brands, joined Havas Luxhub in 2016 as its Global Strategy Director following recent stints at St Luke’s London and VCCP […]
Infinity Nation, the online retail growth consultancy, has secured the online account for established homeware brand, Lombok. The win comes alongside two others as Infinity Nation announces it will also be working with fashion brand moloh and wedding gifting service, Prezola. An expert in all aspects of online retail, Infinity Nation will develop and implement an online growth campaign […]
B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]
It may seem simple, but taking the time to listen and get under the skin of your clients’ challenges can make the difference between work that is mediocre or truly effective. Whatever kind of agency you’re at, if you work in client services it’s likely that you’re faced with a familiar challenge: the need to […]
Leading social analytics platform, Brandwatch, has unveiled its Social Intelligence Maturity Model (SIMM), offering a way to measure the value of a businesses’ social strategy and guide its growth into the future. Applying this model to a free Social Intelligence Maturity Assessment, the interactive survey evaluates the sophistication of a company’s social strategy, then aggregates […]
WARC, the global authority on advertising and media effectiveness, has released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. The new global survey was conducted over the last year. Results are based on interviews with a regionally-balanced sample of 75 […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]
Independent agency Rufus Leonard has boosted its strategy team with the appointment of Rosanna Covacich as brand strategy director. Previously strategic client director at MSL Group, the Publicis Groupe integrated design and PR agency, Covacich has significant experience in both brand and digital strategy. Reporting to Laurence Parkes, Rufus Leonard’s chief strategy officer, Covacich joins […]