It may seem simple, but taking the time to listen and get under the skin of your clients’ challenges can make the difference between work that is mediocre or truly effective. Whatever kind of agency you’re at, if you work in client services it’s likely that you’re faced with a familiar challenge: the need to […]
Leading social analytics platform, Brandwatch, has unveiled its Social Intelligence Maturity Model (SIMM), offering a way to measure the value of a businesses’ social strategy and guide its growth into the future. Applying this model to a free Social Intelligence Maturity Assessment, the interactive survey evaluates the sophistication of a company’s social strategy, then aggregates […]
WARC, the global authority on advertising and media effectiveness, has released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. The new global survey was conducted over the last year. Results are based on interviews with a regionally-balanced sample of 75 […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]
Independent agency Rufus Leonard has boosted its strategy team with the appointment of Rosanna Covacich as brand strategy director. Previously strategic client director at MSL Group, the Publicis Groupe integrated design and PR agency, Covacich has significant experience in both brand and digital strategy. Reporting to Laurence Parkes, Rufus Leonard’s chief strategy officer, Covacich joins […]
TMW Unlimited is shoring up its strategy department with a raft of promotions and a new hire. Adam Knight has been promoted to the role of Head of Planning. Knight, previously Planning Director at the agency, will now oversee and manage TMW Unlimited’s 18-strong planning team, as well as continuing his thought leadership on accounts […]