Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

Subway Challenges Office Workers to Say Goodbye to “Blandwiches” in New Campaign by McCann London

Subway Challenges Office Workers to Say Goodbye to “Blandwiches” in New Campaign by McCann London

McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s extensive lunchtime range, including the new Rotisserie-style Chicken Sub. In the ad shot by Max Sherman at Blink,  a young office worker sits outside a Subway store staring in.  As he enviously watches people inside eating […]