Subway has launched Get Your Own Way, a new brand proposition for EMEA, brought to life through an integrated campaign. Built around real guests and the meals they create, Get Your Own Way puts customisation front and centre, bringing new meaning to Subway’s unique market offering. As the champions of customisation, the campaign highlights Subway’s […]
Subway is entering the value conversation with a new menu innovation that challenges the notion that quality and affordability are mutually exclusive. Protein Pockets deliver 20+g of protein with freshly sliced lean protein, fresh veggies, and tasty sauces – all freshly made and priced at just $3.99. Protein Pockets debut with a lineup of four […]
In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists. Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]
Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut […]
Glasgow specialist social media agency Hydrogen has celebrated its second anniversary with the news that it has tripled its turnover year-on-year, as well as having won over five new clients. Having started as a three-person company sat around a kitchen table in Hamilton, the past 12 months has seen Hydrogen being appointed by clients such […]
McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s extensive lunchtime range, including the new Rotisserie-style Chicken Sub. In the ad shot by Max Sherman at Blink, a young office worker sits outside a Subway store staring in. As he enviously watches people inside eating […]
Subway has launched a Teddy Bear Hunt Facebook game with Google Street View urging people to #WinLikeJanet in order to promote its new limited-edition Mango Chicken Sub. Created by McCann, the #WinLikeJanet game is based on the character in the brand’s new TV ad, which sees Janet struggling to get a good deal all her […]