Global leader in connected packaging, Appetite Creative, in partnership with Polytag and Digimarc, today released results from its fourth annual Global Connected Packaging Survey 2025. The research reveals a transformative year for the industry, with 88.8% surveyed stating that connected packaging will be increasingly important to the packaging industry in the next 12 months and […]
Today, the global leader in connected packaging, Appetite Creative, has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2025 Connected Packaging Survey gives participants an opportunity to shape the future of […]
New data finds almost half a million US teens earned $1,000 or more in brand-sponsored social media earnings this year A new study has revealed that one in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has. […]
Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]
YouGov survey provides valuable insights for the use of sound to drive audience engagement and loyalty As sports fans and brands across the world prepare for the 2023 Super Bowl, new research has revealed the power of music anthems to connect audiences with their favourite teams and their national identity, providing important lessons for brands when […]
Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
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