Anthesis, the largest group of dedicated sustainability professionals globally, announces a merger with Revolt, the global purpose strategy specialist group. The companies are joining forces to support their client partners with the technical expertise, the deep sustainability capability and the strategic ambition needed to drive sustainable performance. The coming together of Revolt and Anthesis is […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
At a time when the climate issue is at its peak worldwide, the Swedish energy company, Göteborg Energi, makes an unexpected move in collaboration with the communications agency, Welcom. The campaign is called “Do Less for the Climate” and is currently running in Sweden in print media, outdoor, digital and on social media. Under the […]
SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]
Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]
New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]
Buy-side specialist continues to expand its range of innovative programmatic solutions as it doubles down on the industry’s sustainability challenge Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform Cedara. It is now able to measure and help clients to optimise their processes and to […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Leading brand design agency, Lewis Moberly, has launched a new initiative, LM +, towards developing a more sustainable business. The agency commitment to sustainability started fifteen years ago with its first environmental policy. The policy set out principles based on creative and responsible use of resources. Since then, Lewis Moberly has created award-winning, sustainable packaging […]
Multi award-winning brand design agency, Lewis Moberly, has worked with SIG to strengthen its position as a solution provider for sustainable carton packaging in the British market. SIG, a b2b company, works with its customers to deliver food and beverage products to consumers around the world in a safe and affordable way. A pioneer in […]