M&C Saatchi Stockholm has created an unearthly new campaign for Com Hem, Sweden’s leading provider of TV and superfast broadband, after being appointed the lead agency for the brand earlier this year. Com Hem (which translates as ‘Come Home’ in Swedish) has a superior product offering: Sweden’s fastest broadband and the country’s widest range of […]
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]
Following a competitive pitch, communications agency Exposure has been appointed as lead creative agency for Microsoft’s newest tablet, the Surface 2, in an integrated four month campaign starting December, 2013. Campaign activity aims to bring audiences together through a creative approach that drives them along the journey to purchase. Activity includes advertising, media partnerships, influencer […]
Consultancy Huge has created the new online home for American weekly news magazine Newsweek, which ceased its print publication at the end of last year and merged with online publication The Daily Beast. Huge was appointed to the work last November and, according to associate creative director Megan Man, was asked to define ‘what should […]
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]