Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]
Proximity Worldwide has unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network. Building on Proximity’s legacy of […]
Marcus Thomas, an independent marketing communications agency based here, has acquired Devs United, a customer engagement technology company, focused on providing solutions around the Salesforce platform. Devs United helps companies implement customer relationship management (CRM) programs, marketing automation technologies and other customer engagements applications as a registered Salesforce consulting partner. Its team of 20 technologists […]
Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch, a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all […]
The hunt for Europe’s best science communicators is on, with the launch of new initiative SCi25. SCi25 will be the first data-led curation of Europe’s most influential in-house science communication professionals, designed to showcase and unite the talented PR and marketing practitioners working to amplify the impact of world-changing scientific organisations. The Top 25 Science […]