HÃ¤agen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology âHÃ¤agen-Dazs NOWâ.
The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies.
The brand is trialling the service this Friday, 7 September 2018, offering people in Russell Square, London, a chance to order and enjoy its ice creams without having to leave their spot in the September sunshine.
Through a chatbot conversation platform in Facebook Messenger to place the order, web-based geolocation APIs then pinpoints the exact location through the mobile browser, with swift real-time syncing of data through web sockets to provide a seamless mobile eCommerce solution.
The technology also enables HÃ¤agen-Dazs to know the exact delivery location, even if the consumer is not standing still, and the consumer can see how far away their ice cream is â all in real-time.
Samuel Horner, Senior Brand Manager at HÃ¤agen-Dazs UK, says ââHÃ¤agen-Dazs NOWâ is a first for the ice-cream category, tapping into the growing trend for geo-targeted services.Â Weâre testing it to inform future consumer engagement plans, each of which aim to make every day extraordinary for our consumers. Who wouldnât want a delicious HÃ¤agen-Dazs ice cream delivered to their exact spot at a summer event?
David Atkinson, Managing Partner at Space, adds: âThe future potential of geo-targeting is very exciting.Â General Mills is an innovative business and itâs a pleasure to be given the opportunity to create ground-breaking initiatives together. This activity provides evidence of our collective consumer-centricity and a desire to provide utility and advantage to our consumers.â
Say hello to HÃ¤agen-Dazs Now. Our new extraordinary geo-targeted on-demand delivery service. Your HÃ¤agen-Dazs where you want it. When you want it. Coming soon. Excited? #everydaymadeextraordinary #haagendazsnow pic.twitter.com/t25qQB3RaV
â HÃ¤agen-Dazs UK (@haagendazsuk) 14 July 2018