H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]
http://www.youtube.com/watch?v=XqWig2WARb0 John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend […]
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]
http://www.youtube.com/watch?v=tZqr__M7XZs Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, […]
Singapore Airlines is releasing a series of films as part of a global campaign stressing the lengths the company will travel to please its customers. The global campaign, called “The Lengths We Go To” launched September 2, when the first of the three films aired. The TV spots are showing on BBC international channels, Discovery […]