Global brand experience agency DesignStudio unveils a full rebrand for Tencent Games, the largest video game company in the world. The rebrand sparks a new era of global visibility for Tencent Games, leading an inclusive, positive culture that reflects the diverse, playful nature of gaming today. Mars Hou, Vice President of Tencent Games says, “We […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]