PepsiCo and Pepsi MAX® today announce a new four-year partnership with The FA, officially becoming the soft drinks partner of the England men’s and women’s senior teams. The partnership represents a landmark step in PepsiCo’s ambition to be an unmissable part of England’s football culture, providing meaningful support to the teams and the wider football […]
The FA Launches LET GIRLS PLAY Campaign On International Day Of The Girl – Supporting Ambition To Give All Girls Equal Access To Football By 2024
LIDA has been appointed by The Football Association to develop a new youth initiative, which is due to launch in January 2019. LIDA will be working closely with The FA to create a strategic vision for a Digital Youth Reward and Recognition programme that seeks to inspire a lifelong journey in football and with The […]
Emirates, a global connector of people and passions, and The FA, announced that the airline will become the Lead Partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018. This season has seen one of the great FA Cup campaigns, from Middlesbrough beating Manchester City in the […]