New Guardian Research Reveals Podcast Advertising Commands The Highest Levels Of Attention Across Media Formats
New Guardian Research Reveals Podcast Advertising Commands The Highest Levels Of Attention Across Media Formats
Hope is Power by Uncommon for The Guardian
MarComm News are loving this tactical Print Ad by Uncommon for The Guardian 1920 An American woman can vote. 1952 An Asian American woman can vote. 1965 A Black American woman can vote. 2021 A Black, Asian American woman can win. Hope is Power. The Guardian. There is nothing more to comment on this. Kudos […]
Guardian Jobs launches a new marketing campaign to support its initiative to give free job ads for NHS listings
Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads. Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during […]
The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’
The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.
Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]
The Guardian launches Berlin experiential to market its international magazine, Guardian Weekly
In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.
The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]
The Guardian launches new campaign creative to promote Today in Focus podcast
The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]
New NSPCC TV ad highlights how one in five children have experienced abuse and neglect
 A UK-wide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect. The campaign ‘Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent […]
VCCP Media and The Guardian look to debunk the myths about Gen Z in new research
VCCP Media are delighted to release this piece of research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. Aged 16-24, it is important to understand this group […]
OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide
OLIVER Group has collaborated with the Guardian, to launch Learn about the world of… The Media Planner: a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The B2B initiative is being sent to media planners across London, and aims to cut through the noise and […]
Just So and Guardian introduce new cookery spot with Yotam Ottolenghi
Just So and the Guardian create a fresh approach to cookery demonstrations. The new pilot video, launched on theguardian.com, features acclaimed chef Yotam Ottolenghi and his head chef from Nopi, Ramael Scully, as they attempt to create an entirely new dish in front of the camera. Filmed in Ottolenghi’s test kitchen in Camden, this fresh […]