Samsung Ads makes it easier for brands to advertise programmatically on the Home Screens of the #1 global TV brand

Samsung Ads makes it easier for brands to advertise programmatically on the Home Screens of the #1 global TV brand

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by Magnite’s SpringServe Samsung Ads, the advanced advertising division of Samsung Electronics, today announced that, for the first time, advertisers will be able to automate buying of home screen ad […]

The Trade Desk unveils the ‘Most Excruciating Ad Buy Ever’ in new print campaign by VSA Partners

The Trade Desk unveils the ‘Most Excruciating Ad Buy Ever’ in new print campaign by VSA Partners

The Trade Desk tasked global creative agency VSA Partners with speaking to a wider audience and building on their industry leadership position. Using a traditional platform to showcase the value of digital was a bold choice, designed to make a clear statement, convey personality, and assume a leadership stance in the category. A high-profile newspaper […]

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]