THINK! LAUNCHES SOBERING REMINDER FOR DRIVERS AHEAD OF CHRISTMAS

THINK! LAUNCHES SOBERING REMINDER FOR DRIVERS AHEAD OF CHRISTMAS

The craft-focused campaign, developed by VML, highlights the real-world consequences of drink-driving The Department for Transport today announced the launch of its latest drink-driving campaign for THINK! ahead of the festive season. The new work challenges the misconceptions drivers often have – that there is no risk in driving after a small amount of alcohol. […]

Sport England Teams Up With Social Impact Experts Hopscotch To Drive Physical Activity Levels In Teen Girls

New £1.5 million digital schools’ platform follows success of ‘This Girl Can’

Sport England Teams Up With Social Impact Experts Hopscotch To Drive Physical Activity Levels In Teen Girls

With nearly a third (29%) of young people currently doing less than 30 minutes physical activity per day, and engagement amongst teen girls being the lowest of any group, Sport England is extending its ‘This Girl Can’ campaign – that inspired over 3.9 million women to get active – into schools. The organisation is investing £1.5 […]

Department for Transport and 23red release latest THINK! campaign ahead of Christmas

Department for Transport and 23red release latest THINK! campaign ahead of Christmas

The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving.  THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]

ZEITGUISED’s foam Studio makes us ‘Think’ in clever animations for IBM

ZEITGUISED’s foam Studio makes us ‘Think’ in clever animations for IBM

Partnering with agency Athletics NYC, ZEITGUISED’s foam Studio has developed a series of creative interpretations of the ‘Think’ wordmark to be used as the identity for IBM’s inaugural ‘Think’ conference. The IBM Think 2018 conference in Las Vegas celebrates the tech company’s long-time corporate mantra ‘Think’ by convening inspiring experts from disparate fields for a […]

Leo Burnett’s Pub Loo Shocker for THINK!

The Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over […]