By Ruben Goots – Co Founder and CEO, HAMLET The international controversy surrounding McDonald’s AI driven Christmas campaign has once again reignited a fundamental debate about artificial intelligence in advertising. After fierce criticism, the spot was taken offline, and McDonald’s together with its agency TBWA Neboko Amsterdam quickly reframed the narrative, stating that “it wasn’t […]
By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
This might be hard for some brand managers to hear, but consumers don’t care about your brand or product. They don’t care about your ice cream, your hospital’s award-winning staff, or your pale ale’s “exceptional balance of seasonal flavors.” At least, not the way you might be presenting those topics. Consumers just want to be […]
By Alex Burkholder and Peter Muller Establishing, tracking, and meeting carbon goals is a very challenging and time-consuming undertaking. With many corporate spaces currently under lease and a projection that two-thirds of today’s building stock will still exist by 2040, to remain competitive we know that existing workplace portfolios will likely need just as much attention given to carbon reduction as […]
In the age of ubiquitous content creation, keeping up can be overwhelming. New release after new release feels lost in a supermassive, ever-expanding galaxy of content. All the while, our old favorites hang by. Remakes and sequels, remixes and mashups, reissues of classic albums; we live in a culture crazy for a revival of the […]
By Katie Spencer who is Strategy Director at StormBrands
If You Want To Create Change, Change Your Perspective.
By Velda Croot, Development Director, StormBrands
The Changing Value of “Value”
By Wybe Magermans – Growth Director at WMH&I
Is Brand Design Based On Fickle Fads?
Us vs AI? It Will Never Really Be Designers vs AI
By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health
Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]