By Alex Burkholder and Peter Muller Establishing, tracking, and meeting carbon goals is a very challenging and time-consuming undertaking. With many corporate spaces currently under lease and a projection that two-thirds of today’s building stock will still exist by 2040, to remain competitive we know that existing workplace portfolios will likely need just as much attention given to carbon reduction as […]
In the age of ubiquitous content creation, keeping up can be overwhelming. New release after new release feels lost in a supermassive, ever-expanding galaxy of content. All the while, our old favorites hang by. Remakes and sequels, remixes and mashups, reissues of classic albums; we live in a culture crazy for a revival of the […]
By Katie Spencer who is Strategy Director at StormBrands
If You Want To Create Change, Change Your Perspective.
By Velda Croot, Development Director, StormBrands
The Changing Value of “Value”
By Wybe Magermans – Growth Director at WMH&I
Is Brand Design Based On Fickle Fads?
Us vs AI? It Will Never Really Be Designers vs AI
By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health
Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]
By Louise Findlay-Wilson, Founder and Managing Director at Energy PR
What determines whether a brand is great or loveable and does it matter? These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]
As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]
User experience expert highlights three types of business experiments to create growth opportunities in 2021.
Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]