As the world’s handlebars have turned towards France this July for the Tour de France, British cycling brand Le Col wants to challenge cyclists of all abilities to get active and ride for their local area to prove they belong to the strongest cycling county. To do this, Le Col has launched a Tour de […]
Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]
On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]
Creative agency RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride. Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 is set to be a […]