Burson-Marsteller finds huge missed opportunity for country promotion on Twitter
@GreatBritain, @Israel and@Sweden are the best examples of country promotion on Twitter BEIJING — Burson-Marsteller, a leading global public relations and communications firm, today released the second part of its “Twiplomacy” study (http://twiplomacy.com), looking specifically at country branding on Twitter. The study shows that only 9 governments out of 193 UN member states own their country name Twitter handle. […]