In celebration of the 250th anniversary of the abolishment of censorship, Sweden, with the aid of the Swedish Tourist Association, will become the first nation to have its very own phone number and offer everyone the opportunity to learn more about the country by speaking directly to local Swedes. The Swedish Number is now open […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]
The creator of Blue Monday is in the Canary Islands replying to tweets from all over the world with the hashtag #BlueMonday. And bombarding social media with relevant and revitalising #STOPBlueMonday messages. Because January 18 is the saddest day of the year, the Canary Islands, in partnership with DEC BBDO, launches a social dayketing initiative without precedent. […]
Creative marketing agency, RPM and Virgin Holidays are launching an experiential campaign August 15 for the travel giant to showcase their Caribbean holidays. The interactive experience will encourage customers to #PackMoreMojo! The campaign, which launches this Saturday August 15th, will take place in shopping centres across the country. There will be five weekends full of […]
Following months of negotiations, Belfast Zoological Gardens (BZG) is delighted to announce the arrival of a critically endangered dragon at Belfast Zoo. Delivery took place on Tuesday 9th June. Considered all but extinct, the animal will be housed in a specially designed enclosure, and where possible, his prey will be sourced from outside the zoo’s […]
To celebrate Turkish Airlines expanding network in Africa, CP&B London created a film to capture the excitement that’s building in Africa today. Africa has more people aged under 20 than anywhere in the world giving it unprecedented growth potential. So the agency wanted to create a film that shifts cultural perceptions and allows people to […]
“Every year, on St Patrick’s Day, the world goes green. But here in Ireland, every day is bathed in green.” In line with St. Patrick’s Day — happening March 17, 2015 — Discover Ireland has released an Ireland tourism spot. Irish actor Liam Neeson is in charge of the ad’s narration, as the 60-second short […]
With temperatures dropping below freezing point in Chicago, one ad shop decided to take advantage of the situation to remind Chicagoans of warmer times with this clever Arizona tourism ad. Created by Off Madison Avenue, the ad shows a bikini-clad woman enjoying the warmth of the sun, with her sandals kicked off and landing on […]
Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here.” People all over Europe were nonplussed by the lack of tact shown by The Brits. But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red. They launched a […]
360 Degree “Open up to More†Campaign Incorporates Print, Digital and Online Video SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More†campaign is part of a wider government-backed initiative by […]