A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel’s switchover. The new logo is made up of two white bars and an exclamation mark on a pink background. It has been criticised on Twitter for the fact it seems to […]
New, analysis has identified 2015’s most emotionally resonant TV moments. The analysis, which involved close monitoring of over a billion Twitter conversations, was carried out by advertising agency Telegraph Hill. The agency scrutinized Twitter conversations to identify specific moments within broadcasts that had real emotional impact and prompted viewers to share their feelings on social […]
Sky has launched Sky Q, a combined satellite TV and internet service that will broadcast Ultra HD programming and allow users to pause live TV and watch later on different devices. The service will launch in the UK and Ireland in 2016. The picture quality of its content will be broadcast with up to four […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]
Zaid Al-Zaidy, CEO of advertising agency McCann London is taking the latest Apprentice casualty to task on BBC Two’s The Apprentice: You’re Fired. Together with host Jack Dee, the show’s regular panelist Romesh Ranganathan and journalist Grace Dent, Zaid will critique this week’s teams and their attempt to create an ad campaign for a new […]
Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]
The campaign is part of a £2m repositioning for Sharwood’s to cement the brand’s place in the modern kitchen. The TV ad, created by McCann London, marks a new, more contemporary look and feel for the Sharwood’s brand and celebrates the travel, taste and excitement that has inspired the Stir Fry Melts range. Sharwood’s brings […]
A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]
Londoners came face to face with a lost cycling team on July 7 asking for directions to ‘the big race’. The stunt comes from UKTV’s Dave channel and organised by communications agency Initials. The supposedly-lost team of nine cyclists’ route around London kicked off at Liverpool Street Station. They caused a big scene as they […]
http://www.youtube.com/watch?v=yNDElG2fJnE Last week saw the launch of Volkswagen’s new TVC spot for their Automatic Distance Control technology, which promises to bring a tear to eyes across the nation. ADC is a function which ensures your car is always kept at a safe distance from the vehicle in front and is available across Volkswagen’s range. Running […]