BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. http://www.youtube.com/watch?v=AQoOteF2dhs The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, […]
Sky has unveiled its Christmas campaign, created by WCRS, with a 60 second version of its TV ad being aired during the X Factor. The campaign also includes several 30 second ads, as well as outdoor posters. The posters, with a ‘Christmas is coming’ headline created by venturethree, will include shots from blockbuster movies available […]
Created by Swedish advertising agency Åkestam Holst, this fun IKEA ad has Santa Claus going undercover to buy his basic necessities at the furniture giant. In the video, Santa Claus goes about his work undetected save for a few observant children who know who he is—then again, sitting at an open fire in the store […]
Game has launched its Christmas advertising campaign with an ‘Epic Season of Gaming’ ad. The campaign, created by TBWA\London was designed to mark a “new era of gaming” on the back of the Xbox One and PS4 launches, and the TV ad runs in 20 and 30-second spots until 22 December. The TV spot will […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]
From production company M2Film, and ad agency Heyday comes a new commercial for Super Dæk Service, the largest tyre center and car repair service in Denmark. This production is a cooperation between M2Film’s producer Jan P and copywriter Thomas Falkenberg. In collaboration with Heyday, the team that also stood behind the widely publicized and award […]
http://www.youtube.com/watch?v=o9gLqh8tmPA Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist. The TV ad is narrated by Breaking Bad star Bryan Cranston. The US technology and online services giant brought months of speculation to an […]
http://www.youtube.com/watch?v=ejJCioeHTEM Fairy has partnered with actor Sean Bean for its latest television campaign, a commemorative advert to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation. Highlighting the work the charity performs in granting the wishes of children with life threatening conditions the piece features a fictional wish of a child to be […]
Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]