Creative agency CapeRock has created the new visual identity for the media entertainment brands VIER and VIJF from SBS Belgium. The redesign of both channels has been initiated to increase the distinctive capability of SBS Belgium and gain market share. The new design for VIER is energetic and playful. VIER takes the viewer along as […]
Global job site Indeed launched its new global TV commercial, ‘Stories’ in the UK on October 1. A series of four vignettes, the first two of which are released over the week: The Box (20 secs) and The Dream (20 secs). Indeed’s Stories campaign aims to build on the resilience shown by jobseekers in its most recent “Sunny” and “Ask Me Anything” ads, and […]
Hudson’s Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant’s marketing drive, Amsterdam’s TBWA\NEBOKO has created a campaign to visualise the brand line ‘Everything comes to life at Hudson’s Bay’. The TV commercial follows the story […]
Habito, the pioneering online mortgage broker, has unveiled the second phase of its new disruptive advertising campaign ‘Hell or Habito’, led by Uncommon Creative Studio. Following on from the roll-out of OOH posters on 10 September, a new TV ad will air on Monday 24 September and will focus on the hellish cost often associated […]
This weekend, Switch Guarantee Guy returns to continue his quest to ensure that all consumers – particularly those who are less financially confident – are aware of the benefits and simplicity of switching bank accounts. Building on a string of successful campaigns that have seen over five million people switch so far, the latest TV […]
Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]
EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith. The campaign kicks off ahead of the new football season and shows how easy it is for EE customers to watch all of the best BT Sport […]
Quest, Discovery’s free-to-air factual entertainment channel, today reveals a fan-centric campaign to promote the launch of the EFL Highlights using the powerful strap-line ‘Different Teams, Shared Dreams’. Created in-house by Discovery Creative London, the campaign features television, outdoor, radio, print and digital, and will be live from August 1. It centres on the key insight […]
The world is a complicated place. Even more so if we are talking about media and all the diverse platforms that are cropping up around every corner. Just recently Instagram reached one billion monthly active users. One billion. Let that sink in. Just to put this into perspective, Facebook (as of Q1 2018) has two […]
American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a […]