A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]
Creative agency Red Bee announced the launch of a new brand campaign for TV Licensing. The launch is the first new campaign from TV Licensing in over five years and has been devised to bring to life the wealth of entertaining content the licence fee funds, while showing how easy it is to manage […]
Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is […]
Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]
Creative agency CapeRock has created the new visual identity for the media entertainment brands VIER and VIJF from SBS Belgium. The redesign of both channels has been initiated to increase the distinctive capability of SBS Belgium and gain market share. The new design for VIER is energetic and playful. VIER takes the viewer along as […]
Global job site Indeed launched its new global TV commercial, ‘Stories’ in the UK on October 1. A series of four vignettes, the first two of which are released over the week: The Box (20 secs) and The Dream (20 secs). Indeed’s Stories campaign aims to build on the resilience shown by jobseekers in its most recent “Sunny” and “Ask Me Anything” ads, and […]
Hudson’s Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant’s marketing drive, Amsterdam’s TBWA\NEBOKO has created a campaign to visualise the brand line ‘Everything comes to life at Hudson’s Bay’. The TV commercial follows the story […]
Habito, the pioneering online mortgage broker, has unveiled the second phase of its new disruptive advertising campaign ‘Hell or Habito’, led by Uncommon Creative Studio. Following on from the roll-out of OOH posters on 10 September, a new TV ad will air on Monday 24 September and will focus on the hellish cost often associated […]