Now Patient launches new TV ad to promote digital prescription service

Digital health company Now Healthcare Group (NHG) has created a new TV advertisement to promote its app-based prescription service Now Patient – which allows patients to order their repeat NHS prescriptions via mobile technology and arrange FREE delivery to their homes.

The animated advertisement hit screens on the 1st November and will be aired on Channel 5, Sky channels + 20+ digital channels throughout November and highlights how people needing three or more medications can benefit from its technology and delivery service.

The TV ad comes on the back of the £1.5m digital ‘super-hub’ Pharmacy NHG opened in Liverpool in August, which uses the latest robotic technology to be able to dispense 500,000 prescriptions per month.

Lee Dentith, Founder and CEO of Now Healthcare Group said: “We launched Now Patient onto the marketplace last year to help people living with chronic care conditions manage their medicinal needs from their mobile phone.  The response has been astounding and we are proud that our inimitable digital offering is empowering patients and easing some of the strain on our country’s overstretched health services and helping those who have been affected by Pharmacy cuts or have difficulty accessing their medications via their local Pharmacy. Our new digital Pharmacy is equipped with the best technology to streamline processes and service and fulfil medicines for thousands of NHS patients. We look forward to looking after the healthcare needs of more patients across the UK.”

NHS Chronic Care Patients can simply nominate Now Patient as their NHS pharmacy to get free delivery of their repeat prescriptions nationwide. NHG has agreed a contract with the NHS to ensure they deliver the same quality service for the whole of England. The app is free to download (available on iOS and Android). It includes medical adherence platforms to help users manage their medicine usage and repeat prescription services offering free medicine delivery.

Last year, the Now Healthcare Group became the UK’s first digital health provider to be assured by the Care Quality Commission to meet all requirements within the new enhanced digital guidelines, with no areas for improvement. Patients commented on the “great service” and stated that the GPs were “professional, knowledgeable, caring and fantastic.”

The advertisement was made by Redolution and the media buying was organised via Media Agency Group (MAG). It will run throughout November.

Source: Now Healthcare Group

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