Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]
Verbal Identity also recently appointed by tech scale up Spoon Guru and new coaching firm The Makings
Twinings hasembarked on the creation of a new brand voice framework with Verbal Identity, experts in “the magic and mechanics of brand language”. The project team will work with global marketing leaders at Twinings and sister brand Ovaltine to create a new piece of Intellectual Property, to help the local teams articulate a full verbal […]
Adam Clyne, CEO and founder of digital transformation business Coolr, has launched a sister agency, Coolr Social, to help brands transform their impact on social media through a social publishing approach. Clyne, formerly COO of The LAD Bible and Weber Shandwick’s EMEA Head of Digital, launches the agency with Burger King, Twinings and football publisher […]
BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]