RSBG Infrastructure Limited is a progressive and forward-thinking group that invests in brands. Providing a strong platform for growth, it acquired retail innovation design agency, The Yard Creative, for an undisclosed sum during April 2019. The acquisition is a strategic move to bolster RSBG Infrastructure’s already significant urban development portfolio. The group is focused on delivering […]
The Yard Creative (TYC) have embarked on a journey with NIKE to formulate a reaction to the shift in attitudes to trainers as a fashion item. With a particular spotlight on the female marketplace and the ‘style editor’ shopper. Working with OFFICE shoes as the test bed for the project due to its strong connection […]
Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]