BETC creates end-of-world simulator for Ubisoft game

BETC creates end-of-world simulator for Ubisoft game

Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft new Tom Clancy game. The end-of-society simulator, which is called Collapse, was created by BETC Paris to promote Tom Clancy’s The Division, an open-world third person shooter game set […]

BETC Take Assassin’s Creed to The Industrial Revolution

BETC Take Assassin’s Creed to The Industrial Revolution

The new instalment of Ubisoft’s #1 license, Assassin’s Creed Syndicate, takes place in London during the year of 1868, in the heart of the industrial revolution. An era marked by unprecedented progress, but also social injustice with an oppressed working class. BETC has created the official trailer of Assassin’s Creed Syndicate, which was directed by […]

Video Game Prank Ad Lets a Smartphone App ‘Hack’ People’s World

Video Game Prank Ad Lets a Smartphone App ‘Hack’ People’s World

To promote its upcoming game Watch Dogs, video game developer Ubisoft decided to play a little prank on some unsuspecting customers. In its ‘Amazing Street Hack’ prank, several customers were given a mysterious smartphone app that allowed them to ‘hack’ their environment. They could switch street lights on and off, open car doors, and dispense […]