Walter Campbell, one of the industry’s most awarded Creative Directors and the mind behind Guinness’ ‘Surfer’ has announced he will join MPC London as Creative Head of Business Development. Having worked in the industry on both agency and brand-side creative roles, Campbell’s position will provide a new offering for brand and agency clients of MPC […]
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]
PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
Branding and design agency Spinach have successfully completed the 2017/18 Annual Report for Camelot, operator of the UK National Lottery. Spinach were commissioned by the operator of one of the country’s most recognised brands to design its Annual Report for 2017/2018. This is the first fully-designed document of its kind for Camelot in almost 10 […]
A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
Metia Group, the international digital marketing agency, has appointed Stephen Waddington as UK managing director. Stephen will be responsible for leading a team of 60 people, managing the development and delivery of content marketing, social media, lead generation and communications campaigns. In the past two years the agency has delivered campaigns in 88 countries in […]
Social & creative agency eight&four announces it has been appointed by award-winning Taiwanese restaurant, Din Tai Fung, to launch its UK social channels as part of the global restaurant chain’s expansion into Europe. Whilst the agency’s ongoing remit will span social strategy, creative and community management, the initial brief is to create and launch the […]
Barny Wright, former Head of Production at Big Buoy, has been hired by Scramble Soho to become its new Managing Director. With over 17 years in advertising, Barny has worked with some of the biggest directors, agencies and brands in the industry. Beginning his career at Framestore, Barny went on to set up his own […]
Creative agency Red Bee announced the launch of a new brand campaign for TV Licensing. The launch is the first new campaign from TV Licensing in over five years and has been devised to bring to life the wealth of entertaining content the licence fee funds, while showing how easy it is to manage […]