AMV BBDO created an immersive virtual reality experience for Thunderhead at the Festival of Marketing on Wednesday 11th and Thursday 12th November at the Tobacco Docks in Wapping. Building on the creative campaign that introduced ‘The Thunderhead’ character, the VR experience takes people on a completely unique and magical journey, ‘Above the Clouds’. It is […]
YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]
Ogilvy & Mather London has created a new campaign for Royal Philips as part of a wider drive to change public perception of the brand. The latest activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organisation that improves lives through meaningful innovations. Launching […]
An historic riverside estate in London, once home to George III’s chaplain, is being transformed into a beautiful housing development which will launch November 18, with the help of marketing collateral by Evolve. The agency incorporated Isleworth’s proximity to Royal parks into the brand identity and marketing materials while reflecting Fitzroy Gate’s fascinating and varied […]
Sky has launched Sky Q, a combined satellite TV and internet service that will broadcast Ultra HD programming and allow users to pause live TV and watch later on different devices. The service will launch in the UK and Ireland in 2016. The picture quality of its content will be broadcast with up to four […]
An unexpected trip to their local Kwik Fit turned into something truly magical for ten children in a new Christmas video that hit the internet. At the Whestone garage in North London, the children bumped into Santa Claus, his trusty reindeer and a present-stacked sleigh! The campaign was devised and executed by creative agency Taylor […]
Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]
Media agency Maxus has launched a new campaign for National Book Tokens called “Choosing a book is an adventure in itself”. The campaign seeks to raise awareness for the gift card and reaffirm why a National Book Token is the perfect gift for book lovers. “Choosing a book is an adventure in itself” celebrates the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/CP_TEASER_03_converted.mp4[/KGVID] International content company, The Moment, has created a unique new television series in partnership with The Open University, exploring whether sports science is the answer to achieving perfection in sport. The show, entitled Chasing Perfection, is being aired on Channel 4, with the innovative content also being used to promote and enhance […]
Creative agency 23red has unveiled a Bluewater campaign celebrating ‘‘Christmas is here. Make it magical’ to highlight the yuletide festivities available at the retail and leisure destination in 2015. A 30 second TV ad is supported by press, digital, social, radio, outdoor, point of sale and in-mall media running throughout November and December in the […]