Tampax, the UK’s leading tampon brand from P&G, is introducing a £2.99 price-marked-pack (PMP) for its Compak range to help convenience retailers grow their Health and Beauty category sales. Available from October, the Compak PMP range is expected to be a huge success with female convenience shoppers because of the attractive price point as well […]
The Gate has appointed Peter Bennett to the new role of Executive Director – Media. Bennett joins the agency to boost its full-service offering across a range of clients and to provide media planning and buying services to other group companies within MSQ Partners Reporting to Luke Mugliston, the agency’s chief executive, Bennett will join […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/NSPCC_Alfie-the-Astronaut_60secs.mp4[/KGVID] The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and […]
Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond†phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]
Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S. The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases […]
Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand’s key message, ‘care makes a man stronger’, Twitter giveaways and a partnership with The Daily Telegraph. Dove – a partner of the English, Irish, Scottish and Welsh rugby associations – said it is celebrating the “rugby values” […]
Anomaly kicks off its UK-wide and cross-media campaign for Trainline, ‘I Am Train’, with a 60 second TV advert. The TVC features the man who is train, a man who is at one with train travel, who manoeuvres through a bustling station with ease and panache, all thanks to Trainline’s app. The spot was directed […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]