M&S and RKCR/Y&R Launch New ‘Adventures in Autumn’ TV Ads

Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S.

The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases a variety of warming spices, cut, mashed and sliced, culminating in an exotic mosaic pattern. These films are the latest iteration of the M&S “Adventures In” campaign and are all shot in the campaign’s distinctive style.

“Spice”, a 20-second spot, launches on Wednesday, September 9th, followed by 3 further films, which will run the course of September and October.

Spice-Marks_and_Spencer_MosaicNathan Ansell, Head of Brand and Marketing: Food, Plan A, M&S Energy, said: “A year on from the campaign launch, Adventures In… has proved once again it’s flexibility to strikingly showcase the innovative and distinctive food that our customers love.”

Mark Roalfe, Chairman and Executive Creative Director, Rainey Kelly Campbell Roalfe/Y&R said: “We’re pleased the ‘Adventures In’ campaign is going from strength to strength and carving out M&S a very distinctive position within such a competitive market place.”

The ads will run on TV and online and will be supported by press ads.

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