Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]
New York brand design agency Vault49 has appointed Sam Wilkes as Associate Creative Director. Wilkes is leaving behind her previous role at LOVE Creative in Manchester, UK, to cross the Atlantic for the opportunity. Her extensive experience in packaging design will help drive that part of Vault49’s business, which already includes clients such as Diageo. […]
Ideas-led brand design agency Vault49 has teamed up with art sharing platform Collectionzz to create an illustration to raise money for the National Alliance on Mental Health. The screen-printed illustration was created by Vault49’s designer Jonas Devacht and inspired by the classic song, Stairway to Heaven, by Led Zeppelin. The artwork forms part of Collectionzz’ Art Unleashed: […]
Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]
The Trade Desk tasked global creative agency VSA Partners with speaking to a wider audience and building on their industry leadership position. Using a traditional platform to showcase the value of digital was a bold choice, designed to make a clear statement, convey personality, and assume a leadership stance in the category. A high-profile newspaper […]
Red Bee, the creative and branding agency, announced the launch of broadcaster Telemundo’s refreshed brand design. As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content. Red Bee was tasked with leading the rebrand and campaign launch. The agency’s work encompassed; devising the creative-strategy that became the […]
American Express is announcing the launch of its largest custom content campaign, designed to drive awareness for Pay It Plan It, a first-of-its-kind feature that gives US Credit Card Members more options for how they pay for the things they buy. The campaign leverages a first-ever approach for American Express, prioritizing custom, explainer-style content delivered […]
The Beyond Collective agencies, Above+Beyond and Yonder Media, have been appointed by Beauty Pie as the brand’s first creative and media agencies, tasked with creating a launch campaign for the UK and United States. The brainchild of beauty guru and serial entrepreneur, Marcia Kilgore, who has also launched brands Bliss, FitFlop and Soap & Glory, […]
Marcus Thomas, an independent marketing communications agency based here, has acquired Devs United, a customer engagement technology company, focused on providing solutions around the Salesforce platform. Devs United helps companies implement customer relationship management (CRM) programs, marketing automation technologies and other customer engagements applications as a registered Salesforce consulting partner. Its team of 20 technologists […]
As a continuation of the “Meet Me in the Gap” campaign, which brought Cher and Future together amongst other diverse talent to show what’s possible when we come together in Gap’s white space with good intentions and a creative spirit, for fall 2018, the brand, in partnership with Yard NYC, leaned further into positivity to show that Good Creates Good. […]