Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend-less than two hours of quality time with their families each week. But when families are out together, there is an opportunity to have more meaningful quality time.
Hyundai is introducing its all-new 2019 Santa Fe SUV as the “Quality Time Machine” to a national audience in its newest advertising campaign by INNOCEAN USA. Starting September, the car manufacturer will air three new TV spots that feature families spending quality time together and creating memories in the Santa Fe.
The advertisements demonstrate the perks of family-friendly preventive safety technology such as the Santa Fe’s Safe Exit Assist and Forward Collision-Avoidance Assist, which are standard on all trim levels.
“The Santa Fe was designed and engineered to fuel quality family time for modern families,” says Dean Evans, CMO, Hyundai Motor America. “At Hyundai, we believe anything is possible, and the advanced technology, entertainment, and preventative safety features help get families out together, whether it’s on a road trip or simply across town.”
Source: INNOCEAN USA