JD.com is set to launch a flagship store on Google’s shopping platform to target American shoppers. The online store, which will launch before the end of this year, will provide direct sales to US consumers in a bid to grow its presence in the market. The move is the first since the two internet giants […]
Axos Bank has named creative agency, Cutwater, as creative agency of record. Cutwater will lead all of the brand’s communications efforts, including brand strategy, creative and production. Cutwater will also handle all media planning while media buying and reporting will be shared between Cutwater and Axos’ internal media division. Headquartered in San Diego, CA, Axos […]
American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million US Credit Card Members more options for how they pay […]
Electric Theatre Collective gets in on the all-important message from Levi’s to “Use Your Vote,” providing VFX and colour for the multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. Created by FCB West, the integrated campaign features people from around the world unified by […]
 It’s been 10 long years since the Supersonics left Seattle, when the abrupt relocation of the 41-year franchise left fans stunned and broken-hearted. Some cities might lose hope, the memory erased with a generation. But for Seattle the Supersonics are much more than just a team, they’re intrinsic to the fabric of the community. […]
Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato. The campaign was launched in conjunction with the announcement that the city of Charleston has been […]
United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate the impressive orchestral feat. From Houston to Mumbai, Chicago to Honolulu, Lisbon to Tokyo, Munich to San Francisco, the 30-second spot […]
Global men’s hair and beard care leader Just For Men has unveiled a new advertising campaign. Be The Better Man encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. As the stigma around men’s grooming continues to shift, Just […]
Dieline, the online design and branding resource, has unveiled a refreshed creative platform and bold new identity developed by global brand design agency Jones Knowles Ritchie (JKR) New York. The full rebrand saw JKR take inspiration from the creative process involved in package design – from concept and raw ideas, to the finished product […]
Mitchell & Ness announced it has signed a new international partnership with the National Football League (NFL). The deal starts from the 2018 season and is in addition to the brands existing license agreements with The National Basketball Association (NBA) and MLS (Major League Soccer). The NFL license agreement runs for two years across Europe and […]