Opel will soon have a new agency: as of January 1, 2019, McCann will be the European creative agency of the German carmaker. “We are looking forward to working with McCann”, says Tobias Gubitz, Director Brand Strategy and Marketing Communications at Opel/Vauxhall. “Our new partner has a European network of top creatives. The decision also […]
The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]
