Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style
A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]
Kaleidovision, the specialist digital and music consultancy, launches a new immersive pre-sales experience for multi-award winning fitness brand Gymbox. For the first time, potential clients can get a taster of the new club opening at Victoria, with an interactive digital touchscreen which enables a ‘virtual’ walk-through in advance of the opening. The new Gymbox at […]
http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]
