UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]
The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]
The results from a recent survey published today by field marketing agency Gekko entitled ‘Shopper Influencers’ reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. […]
Bairstow Eves, an estate agency business owned by property services company in the UK, has announced the launch of a social media campaign, ‘Styled to Sell’, in which it has teamed up with a selection of well known bloggers and vloggers for the first time. Bairstow Eves is an established name in the residential property […]