Vodafone Appoints Lori Cunningham As VP Of Digital And Business Development

Vodafone Appoints Lori Cunningham As VP Of Digital And Business Development

Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]

Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times

Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times

Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond. In a deal brokered by Carat and The Story Lab, Vodafone’s ‘Keep Connected’ campaign will feature a range of content across the Guardian’s expansive […]

Lewis Hamilton races drones in Vodafone 5G campaign

Lewis Hamilton races drones in Vodafone 5G campaign

Vodafone UK is demonstrating the potential power of 5G with a socially-led campaign featuring the brand’s newest 5G ambassador, Lewis Hamilton. The first two films in the #5Gamechanger campaign, created by global socially-led creative agency We Are Social, shows the six-time Formula One World Champion trying his hand at flying drones alongside some of the […]

Vodafone shows Kiwis the power of 5G in new campaign

Vodafone shows Kiwis the power of 5G in new campaign

On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise. The debut film features two minutes of […]

Vodafone launches new #ChristmasCovered campaign via We Are Social

Vodafone launches new #ChristmasCovered campaign via We Are Social

For your chance to win the latest Google smartphone on the UK’s best mobile network, select its correct name below. That’s #ChristmasCovered! Ts&Cs: https://t.co/4XnRO5pgpc — Vodafone UK (@VodafoneUK) November 29, 2018 Vodafone has #ChristmasCovered in 2018 with a campaign from global socially-led creative agency, We Are Social. #ChristmasCovered showcases exactly how the UK’s Best Mobile […]

Vodafone Ireland Launches New Team Of Us Campaign Ahead of the Guinness Series

Vodafone Ireland Launches New Team Of Us Campaign Ahead of the Guinness Series

Vodafone Ireland today launched “Who We Are is How We Play” the next phase of the brand’s “Team Of Us” sponsorship of the Irish rugby team. Vodafone and award-winning agency Target McConnells developed the “Team Of Us” platform with the aim of creating the most interconnected team and fanbase on the planet. Now, in year […]

Vodafone announces new brand positioning strategy

Vodafone announces new brand positioning strategy

Vodafone announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the ‘Power to you’ strapline in 2009. The strategy – to be implemented across all 36 countries in which the Vodafone brand is present – […]