The Brand Union and Digit update Vodafone’s look

The Brand Union and Digit update Vodafone’s look

WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]

Vodafone ends McLaren F1 sponsorship

Vodafone ends McLaren F1 sponsorship

Vodafone will end its seven-year deal with Formula One team McLaren at the end of the 2013 season as it looks to shift all sponsorship activity to supporting local events. The company says the cost of backing the team, believed to be £75m a year, was not a factor in its decision and it will […]