The All England Club looks to expand its global footprint with a virtual re-imagining of Wimbledon’s most iconic fan destination
An interactive metaverse experience that lets fans everywhere experience the quirks, history, characters, and rewards of a day on the Hill - the bustle, the buzz and the nostalgia
Immersive virtual experience allows fans to dress up for a day out at Wimbledon, and share the experience with friends, family and global fans
In between the match action, fans have the opportunity to take on missions and interact with Sir Andy Murray
WIMBLEDON AND AMERICAN EXPRESS BRING TO LIFE
THE WORLD FAMOUS HILL IN INTERACTIVE VIRTUAL EXPERIENCE
WHERE FANS CAN TAKE ON SIR ANDY MURRAY
To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story. Each poster features tennis […]
To honour an epic and unique journey ahead of 2019’s Wimbledon finals, and to celebrate the four finalists who have made it through the Fortnight, the AELTC has teamed up with McCann London and Craft London to create a new 60-second film, “The Coin Toss”. Narrated by AELTC Chairman Philip Brook CBE, this unique film […]
The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]
SAP has unveiled “Call the Shots,” an interactive, online game that puts fans in the shoes of Wimbledon Champion Angelique Kerber the day before a big match. Central to the experience, which has been created by Momentum Worldwide, fans can use SAP Tennis Analytics to get Kerber match-ready, by leveraging data and insights to make decisions that will help […]
Ellesse unveils its new OOH (out of home) campaign: On Point, created by RPM. The campaign is designed to showcase tennis in a more disruptive, modern style, to put Ellesse on the radar of a more urban lifestyle audience alongside its Wimbledon fan-base. The creative, which will run across a number of digital and static locations […]
Jaguar will, from July 1, start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis Championships. As the Official Car Partner of Wimbledon Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with the […]
To mark the start of the grass court season and the three-week countdown to Wimbledon 2019, The All England Lawn Tennis Club (AELTC) is proud to release #JoinTheStory, a new campaign for The Championships 2019. The multimedia campaign, which will run across broadcast, out-of-home, and online, showcases the many extraordinary Wimbledon moments that have shared the front page […]
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
