The All England Lawn Tennis Club Appoints McCann London

The All England Lawn Tennis Club Appoints McCann London

The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]

BBC to serve up Wimbledon until 2020 in new rights partnership

BBC to serve up Wimbledon until 2020 in new rights partnership

The BBC has secured the rights to Wimbledon until 2020 after penning a new deal with the All England Club. Keeping the tournament free to air, BBC director general Tony Hall said he was “delighted” with the deal as Wimbledon “unites the nation”. He concluded: “In what are difficult financial times, the deal represents the […]

Space creates headlines with ‘Wimbledon Awaits’ campaign for 2015

Space creates headlines with ‘Wimbledon Awaits’ campaign for 2015

The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]

Space Campaign for Wimbledon 2014 Brings Visitors Closer to the Experience

Space Campaign for Wimbledon 2014 Brings Visitors Closer to the Experience

Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]

Andy Murray’s Victory Celebrated by BBH

Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]