The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
You’ve likely seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer for brands reliant on easily digitised senses like sight and sound, but you can’t eat pixels so what can the metaverse do for F&B brands reliant on taste?
In the seventy years on the throne, the Queen has become part of graphic design history too. Her face gracing the front of Royal Mail stamps since her coronation. WMH&I celebrates Her Majesty’s Jubilee with a colourful window display at their studio, showing all the kings and queens of WMH&I on the famous stamp design.
