Paddy Power release first ever documentary series – as they bring the World Cup to London

Paddy Power release first ever documentary series – as they bring the World Cup to London

 The World Cup is coming to London this summer – the CONIFA World Football Cup, that is. With FIFA’s equivalent being taken to Russia – where fans who are black, gay, or just English are not welcome – the organisation representing teams outside the international elite is hosting its World Cup in London for […]

Adimo’s Richie Kelly on why marketers need a shoppable World Cup

Adimo’s Richie Kelly on why marketers need a shoppable World Cup

It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]

Former ROTHCO creative talents launch creative brand development agency dedicated to sport

Former ROTHCO creative talents launch creative brand development agency dedicated to sport

Talented agency veterans, Howard, Byrne, and Mangan are the nucleus of a formidable network of proven creative talent. They have combined their heavyweight industry expertise to launch Ringers, a creative brand development agency dedicated solely to the world of sport. In their new venture, the trio leverage their wealth of agency experience and passion for […]

Under Armour Kicks Off Rugby World Cup Campaign with Huge Floating Mural on The Thames

Under Armour Kicks Off Rugby World Cup Campaign with Huge Floating Mural on The Thames

Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]

ITV Targets Football Fans Ahead of 2014 World Cup Qualifiers

ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]